Grew 2.8× — and the ads got cheaper
Big on TikTok, new to Amazon. Spend climbing faster than sales.
Paused the bleeders, migrated winning terms to exact match, harvested negatives, concentrated budget on the SKUs actually converting, and rebuilt the structure around the polo line.
Revenue nearly tripled while ads took a smaller share of each dollar. Polo line alone $15,154 → $63,283. Best month on record.