Diagnostics
Symptom-first guides for the questions that fill the Seller Forums and almost never get a real answer. Each one works from what you can observe to what is actually causing it.
My organic rank dropped
Nine causes, ordered by how often they turn out to be the real one, with the check that distinguishes each.
RetrievalMy product is not indexed for a keyword
How to check indexation properly, the five reasons it fails, and why indexed is not the same as ranking.
Work top to bottom. The orderings are deliberate — they run from the causes that turn out to be responsible most often to the ones that are most frequently blamed and least frequently guilty. Skipping to the exciting explanation is how a week gets lost.
If the diagnosis lands on something structural
Some of these end at “your conversion rate fell and you need to find out why across forty ASINs.” That is the kind of work ZBD Growth does on live accounts.
Get a free account teardown →