Legal, disclaimers and trademark notice

Plain statements about what this site is, what it is not, who publishes it, and how to reach us if you believe anything here is wrong or infringing.

Fact-checked 22 August 2026·Last updated 22 August 2026·By Hymie Zebede

Independence and non-affiliation

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The Amazon Ranking Guide is an independent publication. It is not affiliated with, endorsed by, sponsored by, authorised by, or connected to Amazon.com, Inc. or any of its subsidiaries or affiliates in any way.

We do not represent Amazon. We do not speak for Amazon. We are not Amazon Seller Support and cannot help with Amazon account, order, delivery, payment or suspension matters. If you have an Amazon account issue, contact Amazon Seller Support directly through Seller Central.

This site is published by Hymie Zebede, an independent seller and agency operator. It exists to document publicly available information, published research and independent practitioner observation about how Amazon’s product search behaves. It is commentary and analysis about a marketplace, written by someone who sells on it.

Trademark notice

AMAZON, AMAZON.COM, the Amazon logo, Alexa, A9, Seller Central, Brand Registry, FBA, Vine, Buy Box, Best Sellers Rank and all related names, logos, product and service names, designs and slogans are trademarks of Amazon.com, Inc. or its affiliates. All other trademarks, service marks and trade names referenced on this site are the property of their respective owners.

References to Amazon and to Amazon’s products, programmes and features on this site are nominative and descriptive. They are used solely to identify and discuss the marketplace and the systems this site analyses, because there is no way to write accurately about Amazon search without naming Amazon. No such reference is intended to suggest, and none should be read as suggesting, any affiliation, sponsorship, endorsement or approval by Amazon.com, Inc.

What we do not use

We do not reproduce Amazon logos, wordmark styling, brand colours, trade dress, iconography or any element of Amazon’s visual identity anywhere on this site, in any asset, or in any communication.

What we do not claim

We make no claim of partnership, certification, accreditation, authorisation or any other relationship with Amazon. We do not describe ourselves as an “Amazon partner”, “certified”, “official” or “approved”.

What we do not reproduce

We do not republish Amazon’s copyrighted material. Where Amazon’s own wording is quoted, it is short, clearly attributed, linked to source, and used for the purpose of accurate commentary.

How the name is used

The domain and site name describe the subject matter — organic ranking on the Amazon marketplace. It is descriptive of the topic, not a representation of source or endorsement.

If you believe something here infringes

We would rather fix it than argue about it. If you are a rights holder — including Amazon.com, Inc. or its representatives — and you believe any content, naming or usage on this site infringes your rights or creates a likelihood of confusion, contact hymie@hymiezebede.com and identify the specific page and the specific concern.

We commit to reviewing any such notice within five business days and to removing, amending or adding further clarification promptly where the concern is valid. This includes changing naming or branding if that is what resolves it.

An honest note about what a disclaimer does

A disclaimer reduces the likelihood-of-confusion argument. It does not, on its own, create a right to use anyone’s trademark, and nothing on this page should be read as a legal opinion that it does. This site is published on the good-faith basis that descriptive, nominative reference to a marketplace — without logos, trade dress or any claim of affiliation — is legitimate commentary. If a rights holder disagrees, the contact route above is open and we will act on it.

No professional advice, no guarantees

Everything on this site is general information about how a marketplace appears to work. It is not legal advice, financial advice, tax advice or a professional recommendation for your specific situation, and it does not create any advisory relationship.

No ranking guarantee

Nothing here guarantees any ranking, sales, revenue or business outcome. Amazon controls its own systems and changes them without notice. Anyone guaranteeing you a ranking outcome on Amazon is either misinformed or misleading you.

Accuracy and evidence

Every substantive claim on this site is labelled by provenance — documented by Amazon, published Amazon research, reproducible practitioner observation, or this framework’s inference. We publish what we cannot verify as unverified. Even so, information becomes outdated, and Amazon has changed materially several times in 2026 alone.

Your own compliance

You are responsible for your own compliance with Amazon’s policies, your Seller Agreement, and applicable law. Nothing on this site recommends or endorses any practice that violates Amazon’s terms, and several pages explicitly argue against tactics that do.

Third-party links

Links to third-party sites are provided for source attribution. We do not control and are not responsible for their content.

Privacy and what happens to your email

The tools on this site — the readiness scorecard, the title checker and the SQP calculator — run entirely in your browser. What you type into them is never transmitted to us, never stored, and never logged. You can verify that by disconnecting from the internet and watching them keep working.

If you give us an email

We use it to send what you asked for, and afterwards only to send the changelog when Amazon changes something that invalidates a procedure. We do not sell, rent, share or trade it. Unsubscribe in one click and you are removed.

Scorecard submissions

If you request the written report, your composite score and layer breakdown are attached so the report is relevant to you. Your individual answers are not transmitted.

Analytics

We do not run advertising trackers or sell audience data.

Deletion

Email hymie@hymiezebede.com and ask. We will delete your details and confirm.

Who publishes this

The Amazon Ranking Guide is published by Hymie Zebede, who has been selling on Amazon since 2012 and runs an Amazon channel-management agency. The framework documented here comes out of that work rather than from research conducted for publication. More about that →

Copyright in the original content of this site belongs to Hymie Zebede. You are welcome to quote and cite it with attribution and a link. You may not republish substantial portions wholesale.